If you are an active Internet user, you might have noticed that many companies incorporate blogs into their websites. A web page of a restaurant might include a weekly recipe or an online toy shop might include a blog about new products, reviews or prices. Alternatively, a book store might blog about literary critics, debates or forums. A blog is a great way to connect with prospective customers who may be interested in the products or services your company offers. Blogs allow your customers to be able participate in interactions and communication with your company in a more personalized fashion, while seeding a deeper relationship with them by allowing a sense of company transparency.
The better the quality and originality of the content your blog contains, the more traffic your website will receive from having a blog. If you want to make the most of your blog, the first thing you want to do is make certain your posts are as engaging, informative, visually appealing and as easy to use as possible!
The quality of the content you publish on your website has a strong influence on the amount of traffic your website receives, thus, increasing you’re the amount of new customers your website helps you receive! Blogs can truly help expand your sites online visibility within search engines such a Google, Bing, Yahoo by consistently providing fresh and updated content of your site, while at the same time expanding the number of pages that can be indexed, searched and found online. Consider this for a minute: how do new visitors access your blog? The majority of first time visitors won’t be searching for your name in a search engine, but instead they most likely will be searching for some specific content. When they search for specific information (content) they are more likely to find search results including blog posts that rank higher on the search engines because they are of high quality and relevant to the users search query. This occurs because search engines have thousands of results and most Internet users click on the top results, which are usually on page one or two of the results shown within the search engine.
Search engines are built to provide users the most relevant and high quality content in which matches the search query requested. Techniques such as repeating the same words and expressions over and over was at one time, years ago, a widely implemented technique however this tactic if practiced today is now punished by the major search engines. You won’t sell many fishing rods by writing something such as “Buy Fishing Rods Now, Green Fishing Rods, Red Fishing Rods”! A more effective strategy is to write entertaining, original and high quality articles such as “Top 5 Fishing Rods Available on the Market”. This kind of entry will appear higher on the major search engines, and increase your website traffic!
There are many techniques that you can use to write your blog posts in a more search engine friendly fashion, which will help increase your blog posts rankings within search engines. Although, this may seem very elementary, the first and foremost goal of any blog post you write should be written with your readers in mind. Before writing your blog post you can do many things such as keyword research to find out how much competition and interest there is currently about any topic before you begin your writing. It is helpful to consider what are the most important keyword, terms or phrases that you want to concentrate getting found for before you begin writing your post. Next make certain to include this keyword, term or phrase within the title of your post and ideally within both the first and last sentence of your post. Many of these techniques used to increase the ranking of your blog post within the search engine results are known as Search Engine Optimization (SEO) tactics.
Writing original and high quality content will help you increase the traffic to your blog and your website. Lastly; there’s always the satisfaction of being read by lots of interested followers who look forward to reading your next blog entry.
