As the New Year begins, it is a great time to reflect on your companies marketing efforts. If you have not been very successful in the past with your online marketing attempts, it’s time to start fresh and create a marketing plan that will work. There are many ways to increase your companies online visibility with the help of search engine optimization (SEO), various search engine marketing (SEM) methods, and social media marketing just to name a few. These marketing methods can be great ways to get your company more online exposure and in turn more business. Take these tips into consideration when bettering your marketing efforts this year.
• Use social media. While many companies have a Facebook fan page and Twitter, it is important to put these marketing tools to use! These online resources can be a great way to build brand awareness and interact with your customer base. The more you talk about the things that potential customers will want to read, the more likely they will be to purchase your products and services. Make sure to regularly post high quality relevant content to your companies Facebook and Twitter accounts.
• Update your company blog. Many businesses have a blog, but do not blog regularly. It is not beneficial if you only update your blog once or twice a year. If you are looking for a great way to let people know about your company news and industry advances, take advantage of blogging. Consider updating your blog on a consistent basis whether that be once a month, once a week, or even multiple times daily. Find what works best for you company and then stick with your pattern. It has been proven that companies posting at least once per month are the most likely to attract new clients from the blogging efforts. Paired with social media marketing, this can be a great way to build credibility and trust.
• Use Search Engine Optimization (SEO). Search engine optimization is a great way to get increased online exposure. Search engine optimization can be performed by one’s self or your company’s employees, but the initial learning curve can be quite steep. It is a subject that takes a lot of dedication and hard work to stay on top of the ever changing landscape in order to stay ahead of your competition. If you so choose with the help of a search engine optimization firm, your company can increase its search engine exposure and can in turn increase your company’s sales. Many companies do not take advantage of the benefits SEO can bring and therefore do not have a strong web presence. Many consumers use the web to find businesses to buy their products and services, so we encourage your company to take the time to explore this marketing avenue.
• Add fun events and promotions to your marketing plan. Are you looking for a fun way to involve customers? Think about hosting a special event or offering a promotion. This can be a great way to get people excited about your company. This can also be a fun way to add a little bit of excitement to your marketing plan. Work is always more enjoyable when you can have a bit of fun at the same time!
• Focus on your website. While it is important to have a good web presence with the help of SEO, it is also important to have a well-functioning website. You may be able to get more people to see your site with SEO, but they can easily choose to leave your site if it does not have an attractive layout and/or if it is hard to navigate to find useful information easily. Consider having a site audit performed by a professional website development company to learn more about how your site stands up against its competition. It is a good idea to find a firm that specializes in both web design and SEO. This will allow you to have a website that functions well both in a search engines, while at the same time being visually appealing and focusing on yielding you the highest conversion rates for your site’s visitors.
It’s a new year! Dust the cobwebs off of your old marketing plan and start a fresh! Take advantage of the opportunity to create a great marketing plan that will help you bring in more sales and customers this year. With some planning and possibly a bit of helpful guidance, you can have a marketing plan that is truly successful!
