While many of the online marketers continue to put their emphasis on link building and other search engine optimization (SEO) strategies, some of them still remember the old phrase “content is king”. It is these select online marketers who are the ones who truly run successful websites. The rest are busy in the race to get higher rankings by other strategies. It is true that for some time the search engine lord known as Google forgot about content quality and focused more on the keyword density. One bright day it was realized that the end user (you, me and the millions of others) are more interested in original quality content rather than keywords stuffed in a web page. So strategies were changed and today Google and the other major search engines are ranking websites on the basis of original and quality content.
There is an abundance of other reasons why original quality content is crucial to a website’s success. Let’s take a look at some of them:
Engaging the End User:
It is important for every website to engage the end user- their visitors. Delivering a clear and engaging message to your website’s visitors should always be a top priority. In the past, through stuffing keywords into your content, you could have reached possibly thousands of visitors a day, but none of them would be your loyal readers or customers. The key to inspiring your visitors to become your customers is to make sure they are being relevantly engaged by the content on your website. Grammatical mistakes, boring text and unclear messages will bore your reader and nothing else!
Better Search Engine Rankings:
The key to a well ranked website is the integration of the keyword terms and phrases within the original quality content of your website in a systematic approach. One of the factors that search engines use today to rank websites is based on the frequency of content being added to your website and the quality of its content. The old days have passed. Today, search engines look into the “quality” of your content and not the simply the keywords that are stuffed in a nearly invisible fashion within your website. Keywords play an important role for the major search engine spiders. If your website compromises on the quality of its content for the sake of just adding (stuffing) keywords it is a poor strategy.
Link Building without Any Hard work:
If your website is filled with original quality content which engages your readers to share it with their friends through social networks; it will also encourage in-bound links to be created going to your site. Quality content is most readily shared throughout the many social media channel such as Facebook, Twitter, Linkedin and others. Other reputable websites in the same niche like to link to websites with well written, original content because it helps their site increase its own credibility. Hence, if your website has quality content, you will enjoy additional visitor traffic and page ranking improvements. This is why these additional inbound links can be so important.
Conclusion:
In a nutshell, it can be said that adding quality content to your website is not just a matter of page ranking, but also a matter of credibility and dignity. The more appealing and accurate your content, the more your website visitors will be highly engaged and more likely to turn into your new customers.
