If you are an active Internet user, you might have noticed that many companies incorporate blogs into their websites. A web page of a restaurant might include a weekly recipe or an online toy shop might include a blog about new products, reviews or prices. Alternatively, a book store might blog about literary critics, debates or forums. A blog is a great way to connect with prospective customers who may be interested in the products or services your company offers. Blogs allow your customers to be able participate in interactions and communication with…

Many people today are expressing themselves through a blog. What about you? Are you writing a blog? In this blog post, we would like to inform you about the basic principles of blogging. We will tell you the reasons for blogging –and give you some keys on how to get started on a successful blogging adventure! If you have always dreamed of being an author and being read by many people all over the world this could be your chance to enter…

As the New Year begins, it is a great time to reflect on your companies marketing efforts. If you have not been very successful in the past with your online marketing attempts, it’s time to start fresh and create a marketing plan that will work. There are many ways to increase your companies online visibility with the help of…

It’s important for a website to both look great visually and look great to a search engine. With search engine optimization (SEO) in mind during the development or redesign of a website, this can drastically improve the likely-hood of your website being found within search engine results. Optimum design can literally make or break your website to become an online success or just another static brochure style website that no one is able to find in order to pick up and read, just laying there collecting dust (ok you’re right not in a literal since, but you get the point). With search engine optimization principles built into the website design your site will be…

There is a large array of different ways that people may come to your website, including from search engines, directly to your site’s URL, through social media networks, links, referrals, or paid advertisements. The intent of visitors from each different source all have different reasons for coming to your site initially. Let’s take a look at the behavior of people coming to your website so that you can…

If you have been managing a Pay Per Click (PPC) advertising campaign, you probably understand the frustration that you feel when suddenly all of your keywords are becoming more and more expensive. As more companies begin to take advantage of PPC advertising, it is especially important to find new ways to bring in more customers […]